Daily Echo | Alzheimer's Society launches Dementia Friends campaign Blackmore Vale Alzheimer's Society seeks to enlist one million Dementia Friends by 2015 as part of the Prime Minister's Challenge on dementia which was launched in 2012 and commits to boosting dementia research, increasing public understanding and addressing the ... Stars including Chris Martin and Lily Allen back dementia campaign "Dementia affects the whole of society" - Alzheimer's Society Well | The Silence of Doctors Around Alzheimer's |